How We Start.

        You wake up every morning wondering how you can make your product new, unique and different.

        Here’s what reporters do when they wake up: They wonder how they are going to find a story that is new, unique and different.

        They are not asking the exact same questions. But surely you see how closely these questions are related.

        All you have to do is make the connection.

        Your Second Challenge: Make the connection.

Here’s how.