Top Ten Reasons
Why the Media Ignores You.
(And what you can do about it.)
1. You have lots of press releases. But no stories.
2. You have lots of “relationships” with reporters who hardly know you -- let alone like you.
3. You use the term “media receivable.”
4. You think you have to know someone in the media. (And that is why your competition is there.)
5. You think reporters are no good liberal SOB’s who hate business people. (You may be right, but ....)
6. You think complaining about stories is an effective media strategy.
7. You just spent four hours with a reporter and “they still don’t get it.”
8. You think reporters get their stories from Know-Nothings called PR people sending out useless things called Press Releases.
9. You think MySpace and YouTube and blogging and podcasting is for kids.
And finally, the last Top Ten Reason Why No One Is Paying Attention to You. And Why You Are Here:
10. You did not call Flaherty Communications at 619-379-6156.