What You Can Do About It.

Your First Challenge:

    You are in business. You have at least one customer. For some reason they chose you.

    That is because you did something to make your business unique. Or new.

    Now you want more customers. So you want your story in the local press. Good idea.

    But they don’t want anything to do with you.

    Your first challenge: Take 100 percent responsibility for what you are doing to make local reporters think your story is boring.

    Here’s how we start.